You wouldn't build a house without a blueprint would you?  The same principle applies for Inbound Marketing.
 
The most important success factor for Inbound Marketing is gettting the foundations right.   
 
This starts with strategy.
 
An Inbound Marketing Gameplan is your step by step plan to ensuring you maximise results from your Inbound Marketing investment.

This strategy plan is everything an organisation needs - the tools, strategies, content ideas & titles to launch an optimised 3-6 month Inbound Marketing campaign.
The Gameplan Process
In-Depth Self Assessment

Phase 1: In-Depth Self Assessment

 

We work with your team to do a deep dive into your current situation.  Areas covered include historical & current performance, key performance metrics, pipeline performance, lead quality review and in-depth competitive and industry analysis.

Buyer Persona Development

Phase 2: Buyer Persona Development

In this phase we apply laser focus on your customers and ideal customers to build detailed buyer personas for your marketing and sales teams.  Our output here are a number of detailed customer/buyer personas that represent the profile of your perfect customers to allow us to develop our content strategy to target these prospects online.

Build the Engine

Phase 3: Build The Engine

Core to successful lead generation is a optimised marketing automation and lead nurturing strategy.  
 
This phase of the Inbound Marketing Action Plan is centered on creating buyer journey focused marketing automation sequences, email communications and systems to cover all parts of the awareness, consideration and decision stages of the inbound marketing buyers journey process.
Inbound Marketing Campaigns

Phase 4: Inbound Marketing Campaigns

The final stage of your Inbound Marketing action plan is focused on creating persona focused inbound campaigns.  The ultimate goal of which is to transform your website into a destination hub for your target buyer personas.

We develop a specific content plan outlining email marketing, blogging, premium content and social media engagement strategy that is designed to accelerate your lead generation result.  
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