The Key to Successful Inbound Marketing Campaigns
We work with your team to do a deep dive into your current situation. Areas covered include historical & current performance, key performance metrics, pipeline performance, lead quality review and in-depth competitive and industry analysis.
In this phase we apply laser focus on your customers and ideal customers to build detailed buyer personas for your marketing and sales teams. Our output here are a number of detailed customer/buyer personas that represent the profile of your perfect customers to allow us to develop our content strategy to target these prospects online.
The final stage of your Inbound Marketing action plan is focused on creating persona focused inbound campaigns. The ultimate goal of which is to transform your website into a destination hub for your target buyer personas.